Antonio Peña
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Antonio Peña (born 1948 - October 5, 2006) was the founder of the Mexican professional wrestling promotion AAA, which was revolutionary in the way matches in Mexico were presented, and reached its height of popularity in the early 1990's before the downturn of the Mexican economy.
AAA is the promotion largely responsible for bringing the "Lucha" style to the United States, with such wrestlers as Rey Misterio Jr, Psicosis, La Parka, Konnan and others. Peña was the former head booker of EMLL before forming AAA.
Pena died on October 5, 2006 due to a massive heart attack, according to reports from ([1]) Super Luchas magazine. He was also reported to be a homosexual as they said that his boyfriend, Jesus Nunez, was not allowed to contact him in his final days. Cited at http://www.gerweck.net/news/1161178187.shtml