Angie's List

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Angie's List
Image:Angie's List Logo.jpg
Type of Company Domestic Limited Liability Company (LLC)
Founded April 26, 1995
Founder Angie Hicks
Headquarters 1030 E. Washington St., Indianapolis, IN 46202
Key people William S. (Bill) Oesterle (CEO), Angie Hicks (Chief Marketing Officer)
Industry Information collection and delivery
Revenue $4.6 mil (est.)
Employees 65
Parent Brownstone Publications
Website http://www.angieslist.com/
[1]
Angie's List alternate logo, used on their website
Enlarge
Angie's List alternate logo, used on their website

Angie’s List is a privately held, for-profit company which deals in reviews of local service companies. It publishes a magazine containing reviews made by its members. Currently (as of Sept. 2006), more than 500,000 consumers in 70 cities across the U.S. use Angie’s List to help them find the right contractor or company for the job they need done. Revenue for Angie's List comes from the fees, both initial and monthly, that it charges to its members. The members can then post the information about contractors and receive the magazine. Contractors are not allowed to post information about themselves directly. Members have unlimited access to the list via Internet or phone; receive the Angie’s List magazine, which includes articles on home improvement and maintenance, consumer trends and scam alerts; and they can utilize the Angie’s List complaint resolution service.

Based in Indianapolis, Indiana, the company was founded by Angie Hicks in 1995. Angie modeled the list after Indianapolis's Unified Neighbors, which was founded in 1974. Initially off-line, Angie Hicks went door-to-door in Columbus, Ohio signing up members and collecting ratings on local contractors. In 1996, Angie's List purchased Unified Neighbors and relocated the company from Columbus to Indianapolis.

[edit] Competitors

Angie's List faces competition from online companies that aggregate reviews on local merchants, including, Yelp, Insider Pages (which has over 600,000 reviews of local businesses) and Judy's Book.

[edit] References

  1. ^ accessIndiana. Indiana Secretary of State. Retrieved on November 7, 2006.