Anchor Milk

From Wikipedia, the free encyclopedia

Anchor brand dairy products are sold by a subsidiary of the New Zealand Dairy Foods. They produce a variety of milk, cheese, cream, and butter products--all other dairy products are sold by other divisions.

One thing that makes the company unique is that it still offers home delivery of its milk products. Most companies that used to offer home delivery have discontinued the service due to declining demand. Some of the home delivery is done by Anchor franchisees.

In addition to the common varieties with differing percentages of milk fat, they also offer "Calci-Xtra", with extra calcium (marketed primarily to women), and "Mega Milk", with extra vitamins, as well as extra calcium, marketed for children.

"Anchor Spreadable" is another of their specialized products. The butter-based spread is softened with canola oil and spreads easily, but marketing claims of being spreadable direct from the refrigerator have been questioned. A 2003 ad campaign for Anchor Spreadable, created by Jonti Picking, of Weebl and Bob fame, included television commercials featuring wobbly cows.

Anchor butter, and other New Zealand butters, are currently banned following a suspension of imports into the EU from New Zealand. This comes after a complaint made to the European Commissioner for Trade, Peter Mandelson, by the German dairy trader, Egenberger.

[edit] External link

• "Anchor." Accessed December 15, 2005.