Anchor Blue Clothing Company
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Anchor Blue Clothing Company is a California-based clothing retailer which has over 200 stores in the western United States and Florida.[1] It generally sells its own Anchor Blue brand name of youth oriented casual clothing.[2] Anchor Blue is also expanding into the Georgia market with stores North Point Mall and Oglethorpe Mall. Sometimes the company is referred to as the Anchor Blue Clothing Company, but their retail clothing chain of stores is labeled as Anchor Blue.
The Anchor Blue Clothing Company started in the mid-1970s as Miller's Outpost.[1] In the late '90s, the company changed its name to Anchor Blue because they had marketed, distributed, and sold their own line of jeans (for both men and women) and other clothing and accessories in their stores but wanted the chain's name to reflect their own high-quality name brand. Up until that time, Miller's Outpost (and subsequently Anchor Blue Clothing Company) were also selling brand names from some of their competitors in the apparel industry. Levi's, Menace, Mecca, and other name brands were also sold but later dropped when Anchor Blue decided to exclusively sell its own Anchor Blue fashion line. During the years that it was known as Miller's Outpost, the retail chain marketed and sold their own urbanwear line, Steel Wing, and their own activewear line. Those two lines have been discontinued. The current anchor blue logo consists of two interlocking rings, usually featured on most articles of clothing.
The company is currently owned by Sun Capital Partners, a Florida-based investment firm.[3][2][4]
Most Anchor Blue stores are located in enclosed shopping centers.
[edit] References
- Numbered references
- ^ a b Albright, Mark. "Anchor Blue to drop in St. Pete", St. Petersburg Times, August 14, 2006. Retrieved on 2006-10-09.
- ^ a b Karr, Arnold J.. "Anchor Blue Gets Buyer, New President", Women's Wear Daily, January 12, 2004. Retrieved on 2006-10-11.
- ^ "Sun Capital buys Bachrach Clothing", South Florida Business Journal, February 17, 2005. Retrieved on 2006-10-09.
- ^ Waters, Jennifer. "Target sells Mervyn's for $1.65 billion", MarketWatch.com, Jul 29, 2004. Retrieved on 2006-10-09.
- Unnumbered references
- Umlauf-Garneau, Elyse. "Attitude Check: Anchor Blue sells the West Coast look at prices less-affluent teens can afford", Shopping Centers Today, May 2006. Retrieved on 2006-10-09.
- Young, Kristin. "Luring Teens with Anchor Blue", Women's Wear Daily, April 11, 2002. Retrieved on 2006-10-11.
- Cuneo, Alice Z.. "Private-label line anchors Miller's Outpost relaunch; Retailer expands teen jeans' reach to close the Gap", Advertising Age, May 7, 2001. Retrieved on 2006-10-11.
[edit] External links
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