Amstrad
From Wikipedia, the free encyclopedia
| Amstrad plc | |
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| Type of co. | plc (LSE:AMT) |
|---|---|
| Founded | UK (1968) |
| Headquarters | Brentwood, Essex, England |
| Key people | Alan Sugar, Founder & Chairman Simon Sugar, Commercial Director |
| Industry | Electronics |
| Revenue |  £102.51 million GBP (2005) |
| Operating income | £26 million GBP (2005) |
| Net income | £17.90 million GBP (2005) |
| Employees | 85 (2005) |
| Website | www.amstrad.com |
Amstrad is a manufacturer of electronics based in Brentwood in Essex, England and founded in 1968 by Sir Alan Michael Sugar in the UK. The name is a contraction of Alan Michael Sugar Trading. It was listed on the London Stock Exchange in 1980, and is still listed today. During the late 1980s, Amstrad had approx. 25% market share in the computing industry in Europe. As of 2006, Amstrad's main business is manufacturing Sky TV interactive boxes.
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[edit] History
[edit] 1960s and 1970s
Amstrad was founded in 1968 by its current Chairman and CEO, Alan Sugar. Amstrad entered the market in the field of consumer electronics. During the 1970s they were at the forefront of low-priced hi-fi, TV and car stereo cassette technologies. Lower prices were achieved by injection moulding plastic hi-fi turntable covers, undercutting competitors who used the vacuum forming process. Amstrad expanded to the production of audio amplifiers and tuners.
[edit] 1980s
In 1980, Amstrad went public trading on the London Stock Exchange, and doubled in size each year during the early '80s. Amstrad began marketing their own home computers in an attempt to capture the market from Commodore and Sinclair, with the Amstrad CPC range in 1984. The CPC 464 was launched in the UK, France, Australia, Germany and Italy. It was followed by the CPC 664 CPC 6128 models. "Plus" variants later in the products lives increased their functionality slightly, while building in compatibility with the GX4000, Amstrad's short-lived foray into the video gaming world.
In 1985, the business-oriented Amstrad PCW range was introduced, which were principally word processors running the CP/M operating system and the LocoScript word processing program. The "Amsoft" division of Amstrad was set up to provide in-house software and consumables. Amstrad briefly entered the video game console business with the GX4000 based on the CPC Plus hardware which failed to catch on.
On 7 April 1986 Amstrad announced it had bought from Sinclair Research "...the worldwide rights to sell and manufacture all existing and future Sinclair computers and computer products, together with the Sinclair brand name and those intellectual property rights where they relate to computers and computer related products." [1] which included the ZX Spectrum, for £5 million. This included Sinclair's unsold stock of Sinclair QLs and Spectrums. Amstrad made more than £5 million on selling these surplus machines alone. Amstrad launched two new variants of the Spectrum: the ZX Spectrum +2, based on the ZX Spectrum 128, with a built-in tape drive (like the CPC 464) and, the following year, the ZX Spectrum +3, with a built-in floppy disk drive (similar to the CPC 664 and 6128), taking the 3" disks that many Amstrad machines used.
The company produced a range of affordable MS-DOS-based, and later Windows-based personal computers, the first of which was the PC1512 at £399 in 1986. It was a success, capturing more than 25% of the European computer market. A year later, in 1987, the Amstrad PCW 8512 was released as a computer dedicated to word processing, it was priced at £499. In 1988 Amstrad attempted to make the first affordable portable personal computer with the PPC 512 / 640, introduced a year before the Macintosh Portable. It ran MS-DOS at 8MHz and its built-in screen could emulate the Monochrome Display Adapter or Color Graphics Adapter. Amstrad's final (and ill-fated) attempts to exploit the Sinclair brand were based on the company's own PCs; a compact desktop PC derived from the PPC 512, branded as the Sinclair PC200, and the PC1512 rebadged as the Sinclair PC500.
[edit] 1990s - Present
In the early-1990s Amstrad began to focus on portable computers rather than desktop computers. In 1990, Amstrad tried to enter the gaming market with the Amstrad GX4000, similar to what Commodore did at the same time with the C64 and the C64 GS. The console was a commercial failure, becoming less popular because it used 8-bit technology unlike the 16-bit Sega Mega Drive and Super Nintendo. In 1993 Amstrad released the PenPad, a PDA similar to the Apple Newton, and released only weeks before it. It was a commercial failure, and had several technical and usability problems. It lacked most features that the Apple Newton included, but had a lower price at $450.
As Amstrad began to concentrate less on computers and more in communication, they purchased several telecommunications businesses including Betacom, Dancall Telecom, Viglen Computers and Dataflex Design Communications during the early 1990s. Amstrad has been a major supplier of set top boxes to UK satellite TV provider Sky since its launch in 1989. Amstrad was key to the introduction of Sky, as it was the only manufacturer producing receiver boxes and dishes at the system's launch, and has continued to manufacture set top boxes for Sky, from analogue to digital and now including Sky's Sky+ digital video recorder.
In 1997, Amstrad PLC was wound up, its shares being split into Viglen and Betacom instead. Betacom PLC was then renamed Amstrad PLC.
The same year, Amstrad supplied set top boxes to Australian broadcaster Foxtel, and in 2004 to Italian broadcaster Sky Italia. In 2000, Amstrad released the first of its combined telephony and e-mail devices, called the e-m@iler. This was followed by the e-m@ilerplus in 2002, and the E3 Videophone in 2004. Amstrad’s UK e-m@iler business is operated through a separate company, Amserve Ltd which is 89.8% owned by Amstrad and 10.2% owned by Dixon’s plc.
Amstrad has also produced a variety of home entertainment products over their history, including hi-fis, televisions, VCRs, and DVD players. Following the success of the UK version of the TV series The Apprentice Amstrad has also started producing animatronic Alan Sugar heads.
[edit] Computer product lines
[edit] Home computers
- CPC464 (64K RAM, cassette drive)
- CPC472 (same as CPC464 but with 72K instead of 64K)
- CPC664 (3 inch internal disk variant of CPC464)
- CPC6128 (128K version of the CPC664 with 3 inch Disk)
- 464 Plus (CPC464 with enhanced graphics and sound)
- 6128 Plus (CPC6128 with enhanced graphics and sound)
- GX4000 (games console based on 464 Plus)
[edit] Word processors
- PCW8256 (Z80, 3.5MHz, 256K RAM, single 180K 3" floppy drive, dot-matrix printer, green screen)
- PCW8512 (same as PCW8256 but with 512K RAM, 180K 3" A: drive, 720K 3" B: drive)
- PCW9512 (Z80, 3.5MHz, 512K RAM, single or dual 720K 3" floppy drives, daisywheel printer, "paper white" screen)
- PcW9256 (Z80, 3.5MHz, 256K RAM, single 720K 3.5" floppy drive, dot-matrix printer, "paper white" screen)
- PcW9512+ (same as PCW9512 but with single 3.5" 720K floppy drive)
- PcW10 (same as PcW9256 but with 512K RAM and a built-in parallel port)
- PcW16 (Z80, 16MHz, single 1.44MB 3.5" floppy drive, new machine not directly compatible with old PCWs)
[edit] Notepad computers
- NC100 (Z80, 64K RAM, 80×8 character LCD)
- NC150 (NC100 with 128K RAM, floppy disk interface and NC200 firmware — sold in France and Italy)
- NC200 (Z80, 128K RAM, adjustable 80×16 character LCD, 3.5 in floppy disk drive)
[edit] PC compatibles
- PC1512 (Intel 8086, 8MHz, 512KB RAM, CGA Graphics) - Marketed in the United States as the PC5120
- PC1640 (Intel 8086, 8MHz, 640KB RAM, MDA/Hercules/CGA/EGA Colour Graphics) - Marketed in the United States as the PC6400
- PPC512 (Portable using NEC V30 processor, 512KB RAM, non-backlit Supertwist CGA, one or two 720KB 3.5" floppy drives) - released around the same time as the PC1512.
- PPC640 (Portable using NEC V30 processor, 640KB RAM, non-backlit Supertwist CGA, one or two 720KB 3.5" floppy drives, internal modem) - released around the same time as the PC1640.
- PC1286
- PC1386 (Intel 80386SX CPU, 20MHz, 1MB RAM)
- PC2086 (NEC V30 CPU, 8MHz, 640KB RAM, VGA Graphics) launched 1989
- PC2286 (Intel 80286 CPU, 12.5MHz, 1MB RAM, VGA Graphics) launched 1989
- PC2386 (Intel 80386DX CPU, 20MHz, 4MB RAM, VGA Graphics) launched 1989. Due to a problem with the on-board Seagate hard drive controllers which shipped with the Amstrad PC2386, these had to be recalled and fitted with Western Digital controllers on one of the four available ISA explansion slots. Amstrad sued but following bad press over problems with data corruption and crashing Amstrad lost its lead in the European PC market despite the prompt recall of affected computers.
- PC3086 ( 8 MHz 8086 CPU, 640K RAM)
- PC3286 (16 MHz 80286 CPU, 1MB RAM)
- PC3386SX (20 MHz 80386SX CPU, 1MB RAM)
- PC4386SX (20 MHz 80386SX CPU, 4MB RAM)
- PC5086 (8 MHz 8086 CPU, 640K RAM)
- PC5286 (16 MHz 80286 CPU, 1MB RAM)
- PC5386 (20 MHz 80386SX CPU, 2MB RAM)
- PC6486SX
- PC7000 series: PC7286, PC7386SX, PC7486SLC
- PC8486
- PC9486 (25 or 33 MHz 80486SX)
- PC9555i (120 MHz Pentium)
- ALT286 (laptop; 16 MHz 80286 CPU, 1 MB RAM)
- ALT386SX (laptop; 16 MHz 80386SX CPU, 1 MB RAM)
- ACL386SX (laptop; 20 MHz 80386SX CPU, 1 MB RAM, colour TFT LCD)
- ANB386SX (notebook; 80386SX CPU, 1 MB RAM)
[edit] References
- David Thomas, Alan Sugar - the Amstrad Story (1991), paperback ISBN 0-330-31900-0.
