Aldo (shoes)

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An ALDO store located in Ottawa, Canada.
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An ALDO store located in Ottawa, Canada.

ALDO is a worldwide chain of shoe stores (heels and boots) founded by Aldo Bensadoun in Montreal, Quebec in 1972. ALDO was founded in 1972, within a chain of popular fashion boutiques. It is now a worldwide company, with over 300 stores under 8 prominent retail banners, each catering to a distinct well-defined customer group.


Contents

[edit] ALDO culture

[edit] A word from ALDO

"Successful companies build on their founding traditions while looking ahead to the future - and that is what we have done at ALDO," states Aldo Bensadoun, founder & CEO of the ALDO Group, a privately-held company, which operates over 600 retail stores across Canada, the United States and the United Kingdom.

[edit] At ALDO, it's all about people

We never lose sight of our vision: to make people feel good, through the products and the service we provide everyday. We are dedicated to providing Total Customer Service.

[edit] The ALDO recipe

ALDO specializes in the creation of high-quality fashion footwear, leather goods and accessories. This sought-after brand pays close attention to detail and to fine craftsmanship. ALDO is dedicated to bringing you both quality and cutting-edge trends at affordable prices, season after season. What's more, ALDO's dedicated team of buyers and stylists constantly travel the globe to keep you on the pulse of fashion. Whether the latest footwear trends are breaking in London, Milan, Paris, New York or Tokyo, ALDO will have them on your feet first!

[edit] Giving back

ALDO places a premium on being a good corporate citizen by working to enrich the communities in which we live and work. It's not uncommon for ALDO or its employees to participate in fundraisers or to volunteer their time to community causes. ALDO is a brand with a conscience, a brand that cares. We actively support the fight against AIDS. Giving back to our communities is a necessary and fundamental part of the work we do everyday.

ALDO has been involved with the fight against AIDS since 1985, a time when the cause carried with it an unfortunate stigma. Over the years, ALDO has commited millions of dollars to AIDS awareness and research organizations, including CanfAR, AmfAR and YouthAIDS.

This spring, ALDO is once again taking a stand by launching the ALDO fights AIDS campaign, an effort which demonstrates an ongoing commitment to this important cause. The ALDO fights AIDS campaign uses a powerful combination of top celebrities and multiple media genres, featured in over 20 countries, to communicate real facts associated with the disease.

As part of the campaign, ALDO has designed a series of limited-edition empowerment tags to be sold in ALDO stores worldwide and online at www.youthaids-aldo.org. With 100% of net proceeds benefiting YouthAIDS, the simple act of buying one empowerment tag for only $5 helps to educate and protect a young person from HIV/AIDS for six months.

Together with you, our customer, ALDO is making a difference...


[edit] ALDO history

[edit] 966 Home Base

Aldo Bensadoun completes his French military service, teaching Economics at the École de Cavalerie de Saumur. Shortly thereafter, he returns to his favourite city, this time making Montreal his home.

[edit] 1972 The Early Days

ALDO Shoes is founded. It is a footwear concession within a chain of popular fashion boutiques. The original group includes 4 Canadian stores in Montreal, Ottawa, Quebec City and Winnipeg.

[edit] 1980 - 1993 Expansion

By 1980, the company becomes independent and prospers. Over the course of the next 13 years, 95 freestanding stores operate under the trade name ALDO.

[edit] 1993 - 2001 Evolution

ALDO initiates its retail entry into the U.S. market. The first ALDO U.S. store opens near Boston, Massachusetts. Over the course of the next 9 years, approximately 125 stores open in the U.S. alone. By the end of this period ALDO also operates over 180 successful stores in regional malls and key fashion street locations in most major Canadian urban centers.

In addition, the Group operates over 300 stores under 8 prominent retail banners, each catering to a distinct well-defined customer group.

[edit] 2002 - Going Global

ALDO graces the high streets of London, England, opening prime locations on both Oxford (3) and Neal Street (1). The brand even finds its way to the English countryside opening in mall locations including Basingstoke, Uxbridge, Camden, Croydon, Kent & Southampton.

[edit] 2005 and Beyond

With the success of ALDO's stores in the United Kingdom, the brand continues its global expansion. From Australia to Poland to Switzerland and Denmark, ALDO is in step with you. So lookout! You never know when an ALDO store will be in your corner of the globe.

Style is only a click away... And now, we invite you to continue to share in the ALDO experience. Explore our website and discover all that this season's collection has to offer. Enjoy a sneak peek into the hottest trends and latest styles. It's time to get interactive! So start clicking!

[edit] References