Advertising postcard
From Wikipedia, the free encyclopedia
An advertising postcard also known as a free card or an ad card is a postcard which is designed and used to advertise or raise awareness of a company, service or cause. The difference between advertising postcards and normal postcards is distinguished by the fact that advertising postcards are not touristic or solely intended for tourists.
Advertising postcards are usually found in nightclubs, restaurants, bars, cinemas or other locations in major cities generally frequented by the trendy, young social group (ages 18-35). The cards are free to take to patrons of the establishment. They usually contain discreet advertising slogans but have attractive or ingenious images and are produced on good quality card stock with a postcard back. One of the marketing concepts of advertising postcards is that the cards are so attractive people want to pick them up, save them, show, or post them, to a friend and say "have you seen this".
A characterising feature of the cards is that they carry the publisher/distributors name and logo. The card racks usually have between 10 to 20 slots, each one of which contains cards advertising different products, events, promotions etc. Cards are changed on a regular basis so there is a continuing supply of new material for people to take.
