Advertising colouration

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The wasp's black and yellow stripes warn that it carries a sting
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The wasp's black and yellow stripes warn that it carries a sting

Advertising colouration is a biological phase denoting the colours developed by certain animals to make them stand out against their background. It is the direct opposite of camouflage. There is always a message in these colours, such as "keep away" or "mind your step".


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