Advertising by the Seven Network
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[edit] Advertising by the Seven Network for the 2006 Winter Olympics
The Seven Network advertised its coverage of the 2006 Winter Olympics. It included humorous ads featuring Australian Winter gold medallists Steven Bradbury and Alisa Camplin.
[edit] Bradbury ads
The ads featuring Steven Bradbury were inspired by his victory in the 1000 metres short track speed skating in 2002, where he won after all four of his finals competitors fell over.
In one ad, several shoppers are trying to be the first to pay for their shopping. A checkout woman gives the impression a couple of times that she's about to open her lane, getting the shoppers ready in anticipation, but decides not to. Finally, she opens the lane, and Bradbury comes out of nowhere with his purchase, with indirect signs of ongoing chaos behind him, and a voice-over talks in sports-commentary mode about his win. Another ad featured several people trying to get the same taxi, which ended with Bradbury getting the taxi.
[edit] Camplin ad
The ad featuring Alisa Camplin aimed to link Seven's coverage of the Australian Open tennis with its coverage of the Winter Olympics, and had Camplin and Lleyton Hewitt playing tennis.
The ad starts with Hewitt (played by Grant Denyer), in his standard tennis gear, securing his wrist band, and Camplin securing her glove. Camplin says to Hewitt, "Good luck", and he opens a door, which leads to snow blowing in with a blizzard-like sound effect, prompting him to close the door. The next scene is outdoors. Hewitt has more clothing on, and he is using tennis racquets as snow shoes. On the other side of the tennis net, Camplin is on skis. An umpire (played by Bruce McAvaney) calls for play to begin, and a ball boy throws a ball made out of snow to Hewitt. It hits him in the face and breaks up. A rock version of Let It Snow plays in the background. Hewitt serves something fiery, and Camplin jumps up and returns the serve, turning it into a giant snowball. Hewitt, seeing that it is going to bury him, screams, and penguins watching the match cover their eyes with flippers, not wanting to see Hewitt get buried. The umpire says, "game, set and match Camplin", and Hewitt sticks his arm out of the snow and says "C'mon! C'mon!". A final screen features the Seven logo and the dates of the Winter Olympics, and a voice over saying that after the tennis, Seven will cover the 2006 Winter Olympics.
