Advertising by Westpac

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Advertising by banking corporation Westpac.

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[edit] "How do they do it?" campaign

Westpac's "How do they do it?" used self-deprecating humour to draw attention to its support of Australian Olympians.

The campaign began in 1999, in which Westpac had ads in which Susie O'Neil tried unsuccessfully synchronised swimming, archery and hammer throw.

During Sydney 2000 Olympics, Westpac had advertising featuring parents of Australian Olympic competitors unsuccessfully trying, the sports of their children. After failing, they said "I don't know how they do it", after which text says that Westpac provides financial support for Australian competitors, and that that's not how they do it, but it helps.

The 2002 Winter Olympics featured summer Olympians trying winter sports without any luck.

Athlete	Summer sport	Winter sport attempted	What happens
Grant Hackett	Swimming	Ski jumping	Looks down ski jump, says "they must be mad to do this", backs out of it
Susie O'Neill	Swimming	Slalom skiing	Puts on swimming (not ski) goggles, and rather than skiing around marker poles, forms a desperate snowplough and skis over them
Patrick Johnson	Sprinting	Speed skating	Starts ok, but keeps on going until he hits the edge of the rink and flips over the barrier
Liz Weekes	Water polo	Aerial skiing	Skis down a hill and then part of the way up the ramp, runs out of momentum, and starts going backwards down the ramp
Oarsome Foursome	Rowing	Bobsleigh	Fail to get into the bobsleigh
Lisa Skinner	Gymnastics	Figure skating	Falls over
Kyle Vander Kuyp	Hurdling	Curling	Hits the stone with his broom