Aéropostale (clothing)
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| Aéropostale Inc. | |
 |
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| Type | Public (NYSE: ARO) |
|---|---|
| Founded | New York, New York (1987) |
| Headquarters | New York, New York |
| Industry | Clothing store |
| Products | Clothing |
| Revenue |  $1.2 billion (2006) |
| Website | www.aeropostale.com |
- This article is about a clothing company. For other uses, see Aéropostale.
Aéropostale is an American clothing retailer oriented towards customers ages 11-24. The brand sells athletically styled casual clothing in stores it owns and runs itself, typically at prices under USD$50. The retailer tends to locate itself in shopping malls and large marketing areas. Aéropostale sells teen fashion apparel (shirts, jeans, outer and innerwear, accessories, etc.) under the Aéropostale and Aéro names. The Aéropostale name originated from a 1920s French/Latin-American airmail firm, Compagnie Générale Aéropostale.
Its logo is a small butterfly usually in the left-hand corner for the women's line and a small, standing bulldog for the men's line. Many cartoon pictures of animals (frogs, monkeys, etc.) are imprinted onto the Aeropostale's clothing lines.
[edit] History
Aéropostale was established in 1987. The brand was introduced by Macy's, and primarily sold young men's clothes. Since then, the company has evolved, introduced girl's clothes, and opened several hundred stores. Stores can be found around much of the United States.
The brand is popular in Canada as well, though there are no stores located in that country. In the summer of 2006, it was announced that Aéropostale planned to move into Canada in 2007. Calgary, Vancouver and Toronto have been mentioned as possible locations for stores.
[edit] Place in popular culture
Aeropostale is targeted at preteens and teenagers. The brand is less expensive than its four main competetors American Eagle Outfitters, Hollister Co., abercrombie, and Abercrombie & Fitch, but just as popular. The store is considered a "preppy" store like its competitors. Aeropostale attracts many adolescents and varied age-groups of customers.
