7 päivää

From Wikipedia, the free encyclopedia

7 päivää

Editor	Eeva-Helena Jokitaipale
Categories	Entertainment
Frequency	Weekly
First Issue	1992
Company	Aller Julkaisut Oy
Country	Finland
Language	Finnish
Website	www.seiska.fi
ISSN	1236-2409

7 päivää (Finnish for 7 days, also known as Seiska) is a Finnish entertainment and TV magazine published by Aller Julkaisut Oy in Helsinki. In 2005 it had a circulation of 264,067.

It was first published in 1992.

[edit] Columns and subjects

7 päivää centralizes mostly on interviews of celebrities and e.g. pays rewards for hints on stories. Central subjects for stories are e.g. weddings, divorces and other celebrity gossip. The magazine has also a TV appendix TV-Seiska.

[edit] 2006 Lordi controversy

This magazine cover caused a huge reaction among Finns.

In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi without his face make-up on, even though the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed an address to boycott the magazine. [1] Some advertisers even withdrew their contracts with 7 päivää because of the event. [2] The magazine quickly apologized for the picture. [3] Katso! published some pictures, too, but it didn't gain so much attention.