3SER

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**97.7 FM 3SER CASEY RADIO**

Broadcast area	City of Casey City of Greater Dandenong
Slogan	"Sound of the South-East" "Casey Radio"
Frequency	97.7MHz (Narre Warren North)
Format	Community, Ethnic, Sport, Religion, Music, Youth and School Programmes
Callsign meaning	3 South East Radio
Owner	?
Website	www.3ser.org.au

Introduction
3SER FM is a non-commercial community radio station licenced by the Australian Communications and Media Authority, to broadcast within guidelines prescribed by the Community Broadcasting Association of Australia. It is the local community radio station catering to the south-eastern area of Melbourne - an area with a population of around 400,000. The City of Casey alone estimates that its population grows by approximately 153 people per week.

3SER FM is a non-profit organisation whose sole aim is to inform and entertain the people of Melbourne's south eastern suburbs. We cater to all community based requirements as well as musical tastes, ranging from representations from local council to sport, country to comedy, retro to modern, rock to rockabilly, and a wide diversity of ethnic programmes.

History
3SER FM began as Market City Radio in 1983, where test transmissions were carried out from Dandenong to the south-eastern region of Melbourne. They moved to Fountain Gate Shopping center in 1987. The station name was changed to South Eastern Radio as it was deemed a more accurate representation of the geographical broadcast area. Test transmissions were conducted four times a year (a week each time), and continued until a full time licence was granted in May 1991. Full time broadcasting commenced in July of 1991. 3SER was officially opened by Marj Cottle, Fred Harrison and Wendy Morgan on the 30th of September 1991. A relatively short-lived move to another location at the Fountain Gate Shopping Centre occurred in the early 90's, however circumstances dictated that more stable premises be sought, and in the mid-90's the station relocated to a self-funded location at Princes Hwy, Narre Warren. On the 21st September 2002, 3SER FM commenced transmission from the new premises in Cranbourne near Casey Indoor Leisure Complex and the Cranbourne Library.