'Sang Linggo nAPO Sila

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'Sang Linggo nAPO Sila was a daily noon-time variety show of ABS-CBN that aired from February 1995 to November 1998. It was hosted by the APO Hiking Society (Danny Javier, Jim Paredes and Buboy Garovillo). Some of the shows original ensemble of co-hosts included Bing Loyzaga, Michelle Van Eimeren, Agot Isidro, Lara Melissa de Leon, Amy Perez, John Estrada, Rannie Raymundo and Roderick Paulate.

The show was a take-off from the popular Sunday noon-time show "'Sa Linggo nAPO Sila". It was one of the new shows launched by ABS-CBN in 1995 as part of the "Primetime on Daytime" block after Eat Bulaga moved to GMA-7. It aired live daily from ABS-CBN's high-end live remote studio at Delta Theatre (along Quezon Ave. in Quezon City) until it transferred to its permanent home studio (Studio 3) along ABS-CBN Broadcast Center in Mother Ignacia, Quezon City.


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[edit] Ratings and Segments

"'Sang Linggo nAPO Sila" garnered high ratings from the start of its airing but it was not able to overtake its rival "Eat Bulaga" completely. However the show was popular among the provinces where ABS-CBN had more superior signal than GMA-7. Among the portions the show popularized were "Calendar Girl", "Hibangers", "Princess Asia","Barangay APO", "Sarimanok Sweepstakes", "Little Dreamboy" and "Maid na Made Na". The show was also instrumental in introducing new talents to the public like Rico Yan (now deceased), Marvin Agustin, Matthew Mendoza and many more. However, the show's ratings dropped significantly after rival "Eat Bulaga" popularized the portion "Super Si Reyna" which featured gay contestants in a beauty pageant format.

[edit] The Difference between "'Sang Linggo nAPO Sila" and "Eat Bulaga"

"'Sang Linggo nAPO Sila" was different from the perennial ratings champion "Eat Bulaga".

“We wanted to have real entertainment value that was at least uplifting and had something ‘redeeming.’ We were idealistic and wanted to change TV in our own way,” said Apo’s Jim Paredes.

But when “’Sang Linggo nAPO Sila” failed to overtake the ratings of “Eat Bulaga,” things had to change in their show. Paredes was advised to tone down being “intelligent” because the Filipino audience was “bobo (dimwit).”

“The idea was to rate, period. If it meant showing more skin, or having gays wrestle, or giving away tons of money instantly, or whatever else, so be it,” Paredes said. “TV, especially noontime shows, are often conceptualized to appeal to the lowest common denominator, which means sex, money, instant gratification, and fame…It was a compromise every day, I don’t look at those times as our proudest, best moments in our career.”

For Malou Choa-Fagar executive vice president and assistant general manager for TAPE, Inc. (producer of "Eat Bulaga"), “the Apo was really AB.” The Apo Hiking Society always gained the following of the AB market; Tito, Vic, and Joey of “Eat Bulaga” were the more “masa,” the D and E socioeconomic classes that dominate Filipino viewers.

“We argued that the way it stood, ‘’Sang Linggo nAPO Sila’ and ‘Eat Bulaga’ were as different as apples and oranges, each unique with a core audience. But as a top executive expressed it then, they wanted to be a bigger apple, not an orange,” Paredes said.

[edit] Cancellation

The show was cancelled in 1998 after the ABS-CBN management decided to give "'Sang Linggo nAPO Sila" co-hosts Randy Santiago, John Estrada and Willie Revillame their own noontime show, Magandang Tanghali Bayan.

[edit] Hosts

APO Hiking Society

  • Danny Javier
  • Jim Paredes
  • Buboy Garovillo

[edit] Co-hosts

[edit] Directors

  • Johnny Manahan
  • Danni Caparas
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