2010 Asian Games

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XVI Asian Games
Slogan:Invigorate Asia, Spark the World
Nations participating	45
Athletes participating	--
Events	-- sports
Opening ceremony	November 02, 2010. (Details)
Closing ceremony	November 18, 2010. (Details)
Officially opened by	--
Athlete's Oath	--
Judge's Oath	--
Torch Lighter	--
Stadium	--

The 16th Asian Games (also known as the XVI Asiad) will be held in Guangzhou, China from November 2, 2010 to November 18, 2010.

1 Bidding cities
2 Marketing
- 2.1 Emblem
- 2.2 Mascots
3 References
4 External links

[edit] Bidding cities

Four cities were bidding for this event at the early days of March 2004. They were Amman, Guangzhou, Kuala Lumpur and Seoul. However, Seoul withdrew after considering the short span of time between the 2002 (in Busan, South Korea) and the 2010 event. ^[1] With the withdrawal of Amman, soon after Seoul, Kuala Lumpur also quit the bid after the country's Sports Minister boycotted for the high cost of hosting the games. ^[2] ^[3] With Guangzhou left, the OCA annouced the city won the bid to host the Asian Games in July 2004. ^[4]

[edit] Marketing

[edit] Emblem

Artwork of Official Emblem of the 16th Asian Games Guangzhou 2010

Designers: ZHANG Qiang (Idea Development/Creation and designing) ZHANG Yi, WU Zhonghao, LI Chenjia (co-designing) From Zhongjia (Guangzhou) Design Co.,Ltd.

Concept Interpretation of the Emblem of the 16th Asian Games

The design of the emblem is originated from a beautiful legend. Ages go, the farm lands in Guangzhou ran deserted and the people were suffering from famine. The people could do nothing but pray to the heaven for luck. Moved by their piety, five immortals descended from the heaven, riding on goats with wool of various colors and holding rice ears in their hands. The immortals gave the rice ears to the local people and prayed this land “free from famine”. Afterwards, the five immortals disappeared into the sky. Five goats were left behind and turned into stones. From then on, Guangzhou has been bestowed with bumper harvest of grain every year and known as the City of Goats and the City of Rice Ear. Today, the Five-goat Statue standing in Yue Xiu Park is regarded as the symbol of Guangzhou city.

In the traditional Chinese culture, the “goat” is an auspicious animal that brings luck. In the ancient Chinese language, the character “羊” (yang, goat) is identical to the character “祥” (xiang, luck). The character “美” (mei, beauty) is composed of the characters “羊” (yang, goat) and “大” (da, big), revealing the traditional Chinese aesthetics of regarding the “goat” and “big” as “beauty”. In the Chinese language, many words and characters associated with the meaning of beauty are often related to the character “羊” (yang, goat). The concept of the goat is embodied in the emblem design, expressing Guangzhou citizens’ readiness to embrace the 2010 Asian Games and to present the best of Guangzhou to the people of Asia and across the world.

The soft and uplifting lines in the emblem design outlines a contour of the Five Goats that is identical to the shape of a torch. The design of the emblem, a combination of the concrete and the abstract, of grace and ease, manifests the ever-burning sacred flame of the Asian Games. The emblem represents a perfect symbol of Guangzhou, the best wishes of its people, and the dynamics of the Asian Games.