®TM

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The correct title of this article is ®TM. It features superscript or subscript characters that are substituted or omitted because of technical limitations.


®TM or RTMark is an activist art collective that subverts the "Corporate Shield" protecting US corporations. The name is derived from "Registered Trademark".

RTMark is itself a registered corporation, which brings together activists who plan projects with donors who fund them.

For their first prank, in the 1990s, they swapped the electronics of talking Barbie and GI Joe toys and then returned them to the store. They then issued a message as the "Barbie Liberation Organization."

Other RTmark stunts were gwbush.com (a faked campaign Website for George W. Bush), the Barbie Liberation Organization and voteauction. They were also involved in the toywar.

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